One of the most common questions that we are asked is whether a client should do paid media, PI media or both.

With PI media - you need to keep in mind that your show or spot will run when and if the station wants to run it.

If you are using a call center with minimums, PI may not be ideal for you.  We refer clients to a call center that works with PI clients as PI media requires a 24/7 call center with excellent reporting and staffing since they do not know when the calls will come in.

You or your call center will need to provide us with reporting daily so we can provide it to the stations.

If you need to move x amount of your product for week - we can predict the volume with a paid campaign.  With a PI campaign, it depends on what inventory the station has open each week. In this case, PI media would not be a good option for you.

Payout per order or lead is another important factor.  Stations are running your campaign and taking the risk.  The compensation needs to be one that makes it worth their while.

If you need media in specific markets - PI media may not be the best vehicle for you.  In this case, paid may be the best option.

If you absolutely need the media to run - for example, if you are advertising a seminar - PI is not the best choice.  In that case, paid media is what is needed.

For information and a PI vs paid consultation - email us at info@omgconsultants.com